About Your Instructor
Ken Ungar is the President & Founder of CHARGE, focused on unlocking the power of sponsorships to enhance the brands and grow the businesses of the C-suite, sales workforce, and nonprofit space alike.
Using one guiding principle—“Leave your clients better than you found them”—Ken’s clients and collaborators have included Honda, Acura, the Los Angeles Dodgers, Coca-Cola, Disney, General Motors, Jim Beam, Microsoft, Reebok, and fifty-plus professional athletes in the NFL, NASCAR, and IndyCar.
In his own words, Ken has embarked on a “weirdly diverse” career, sticking to following his passions and taking opportunities when they present themselves—he’s been a lawyer, government official, and marketer, as well as serving as a league representative, event promoter, and business leader at the highest levels of professional sports.
Ken’s experience in sports business, personal branding, media training, sponsorships, and endorsements, as well as agents and legal issues, inspired him to pen his second book, Sponsorship Strategy: Practical Approaches to Powerful Sponsorships, to help marketers, managers, and executives identify optimal audiences for sponsorship, solidify their sponsors’ brand image and leverage B2B and corporate social responsibility. In addition to his sponsorship expertise and behind-the-velvet-rope experiences, Ken’s also a veteran of the airwaves; you can find his interviews on ABC News, AP, CNN Money, ESPN, Forbes, Fox News, Good Morning America, LA Times, New York Times, Chicago Tribune, Washington Post, Sports Business Journal, Sports Illustrated, USA Today, and World News Tonight.
About CHARGE
CHARGE is a national sponsorship consulting firm based in Indianapolis.
No matter the industry, sponsorship can be your most powerful marketing tool.
Brands and properties may have similar and yet different sponsorship needs. Brands must continually connect with their customers and drive awareness. At the same time, properties increasingly rely on sponsorship to meet their revenue goals. Having an expert on your side who understands the issues from every perspective can make a difference in a successful sponsorship strategy.
At CHARGE, we have over 16 years of experience helping brands and properties skillfully unlock the power of sponsorship. We know the right way to support our clients in solving sponsorship challenges and aid them in making informed decisions.
