Learn How to Transform Sponsorship from a Cost Center to a Profit Driver
A Free Masterclass from the Experts at CHARGE
This online Sponsorship Evaluation Masterclass delivers a focused, actionable video series designed for CEOs, CMOs, and brand sponsorship leaders.
Through concise, snackable modules, you’ll learn how to transform sponsorship from a cost center to a profit driver, master industry-leading evaluation frameworks, and implement measurement systems that prove ROI and secure executive buy-in.
Each module provides strategic insights, practical tips, and a step-by-step roadmap, empowering decision-makers to maximize the impact and accountability of their sponsorship investments
Sign up for FreeBy the end of this Masterclass, you will be able to:Â
Why Evaluation Matters
Explain the business case for sponsorship evaluation and value in language your CFO respects.
Evaluation Frameworks
Build a practical evaluation framework that maps sponsorships to the customer journey and business goals.
Measurement System
Implement a Pre-During-Post measurement system with right metrics at each funnel stage.
Build Dashboards
Design dashboards for the C-suite, marketing leadership, and operations using the same data.
90-day Action Plan
Launch a 90-day plan to pilot best-in-class evaluation on a live sponsorship and avoid common pitfalls.
